Creating new wants

I was surfing the net and found an article about the personal electronic device cases. The article said that the sales of personal electronic device cases has increased 65% more than the last year due to to increased popularity of smart phones such as iphones and blackberry.  Afer reading the article, I thought that personal electronic device cases can be a good example of creating new wants. People who made the digital camera cases, cell phone cases and other electronic cases created the new wants from new products. In the past  when there were no smart phones, digital cameras and other elctronic devices, there was no wants for electronic device cases. And people nowadays tend to have stronger individual characteristics and like to express themselves. And choosing the cases that describe there personalities became a fashion like choosing what to wear.

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