Liz Da Wiz

 Generally, products selling at homeshopping channels have image of poor quality in Canada, but not in Korea. Homeshopping industry is huge in Korea. And three years ago, few foreign car companies like Chysler and Ford hired some of homeshopping channels in Korea to sell their cars. The sales was poor, but they are still hiring some of home shopping channels due to other reason and not because of selling the cars through homeshopping channels. It was because of the advertising effect. Usually, it is hard to show all the qualities that a car have in a short advertisements which are usually less than a minute. But through the homeshopping channels, car companies can advertise their cars with professional for about an hour, so it increases the brand awarness of the car companies very affectively. One of the car companies said that they can only sell less than 5% of their cars (in Korea) through the homeshopping channels but they still hire them due to these reasons.