Liz Da Wiz

“Neo Wiz Games” is targeting young women market with the old games nowadays. They are using the old games which are like cash cows from the Boston Consulting Group product protfolio analysis such as “BogleBogle” and to attract young women. They are using the same characters from the game but with more varieties. I think it is a great way to extend the product life cycle because consumers can feel the childhood memories again, but still enjoy the games with the greater varietis. Also players can now play the game online so they can play the game with other gamers (which wasn’t possible in the past). Also I think  “Neo Wiz Games” was able to advertise new games successfully when throwing an event to promote the old games with the newer versions because consumers were already aware of the brand and interested in the old games.

I was hanging out with one of my freinds during the weekend at the cafe near my place and found this drink named “MASH”. My friend and I decided to try it because it looked very new and tasty. (also it was grapefruit taste, and my friend loved anything which was grapefruit taste!!!! ) But after we tasted it, we both were so dissatisfied with it. it was nothing but just a grapefruit taste soda, and the taste was so diluted. And we suddenly start to think about what just happend to us related to marketing. We bought the drink because the packaging was nice, and the packaging gave us a nice image of that drink without we noticing. But when we checked the ingredients and all the information on the bottle about the drink, it wasn’t 100% juice, soda pop, nor the drink which we can get energy or vitamins. And on the bottle it said that it is “something to drink other than just water”. I think this drink succeeded to attract customers, but failed to satisfy them. People may buy this drink at first because of its nice look, but it is less likely to buy them again.

Many loyal consumers of Apple in Korea were waiting for November 9th to come.

But on November 9th, Apple dissapointed and failed to satisfy their loyal customers.

Apply was suppose to start selling ipad on November 9th in Korea, but they delayed the sales date to 20th due to the pricing problem. Apple wasn’t so sure about the price of ipad.

It wasn’t their first time to delay the date due to the pricing problem.

Some of the Apple’s loyal customers even got the day off at work so they can get ipad as soon as they can,

and now it seems like they are really angry about the delayed date.

I think this delayed sales date will affect Apple’s image a lot.

Now many of Koreans think that Apple is playing with them and not respecting the Korean customers.

I knew that the pricing is very important before, but I did not know that pricing can cause such a big problem.

But from the Apple’s delay, I learned that pricing is actually more important than I thought.

Apple lost many of their Korean loyal customers due to this problem, and I think it will effect their sales of ipad in Korea a lot.

A famous Korean singing group, Girls Generation is getting more and more popular in Japan nowadays.  In Korea, Girls Generataion has an image of more like as young, cute, and good looking female singers but not that talented in singing. The picture below is Girls Generation in Korea.

And the picture below is Girls Generation in Japan.

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In Japan, Girls Generation has a total opposite image to Korean one. Their image is more mature and true artist like. And you can see the difference clearly from the picture. In Korea, Girls Generation is a teen idol and they were targeting the teenagers, but in Japan they targeted older consumers rather than teenagers because Japan is already full of teen idols and there is no more room for them. I think this is the reason why Girls Generation was able to succeed in Japan.