I Pad in Korea
Many loyal consumers of Apple in Korea were waiting for November 9th to come.
But on November 9th, Apple dissapointed and failed to satisfy their loyal customers.
Apply was suppose to start selling ipad on November 9th in Korea, but they delayed the sales date to 20th due to the pricing problem. Apple wasn’t so sure about the price of ipad.
It wasn’t their first time to delay the date due to the pricing problem.
Some of the Apple’s loyal customers even got the day off at work so they can get ipad as soon as they can,
and now it seems like they are really angry about the delayed date.
I think this delayed sales date will affect Apple’s image a lot.
Now many of Koreans think that Apple is playing with them and not respecting the Korean customers.
I knew that the pricing is very important before, but I did not know that pricing can cause such a big problem.
But from the Apple’s delay, I learned that pricing is actually more important than I thought.
Apple lost many of their Korean loyal customers due to this problem, and I think it will effect their sales of ipad in Korea a lot.