Liz Da Wiz

“Neo Wiz Games” is targeting young women market with the old games nowadays. They are using the old games which are like cash cows from the Boston Consulting Group product protfolio analysis such as “BogleBogle” and to attract young women. They are using the same characters from the game but with more varieties. I think it is a great way to extend the product life cycle because consumers can feel the childhood memories again, but still enjoy the games with the greater varietis. Also players can now play the game online so they can play the game with other gamers (which wasn’t possible in the past). Also I think  “Neo Wiz Games” was able to advertise new games successfully when throwing an event to promote the old games with the newer versions because consumers were already aware of the brand and interested in the old games.