Liz Da Wiz

A famous Korean singing group, Girls Generation is getting more and more popular in Japan nowadays.  In Korea, Girls Generataion has an image of more like as young, cute, and good looking female singers but not that talented in singing. The picture below is Girls Generation in Korea.

And the picture below is Girls Generation in Japan.

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In Japan, Girls Generation has a total opposite image to Korean one. Their image is more mature and true artist like. And you can see the difference clearly from the picture. In Korea, Girls Generation is a teen idol and they were targeting the teenagers, but in Japan they targeted older consumers rather than teenagers because Japan is already full of teen idols and there is no more room for them. I think this is the reason why Girls Generation was able to succeed in Japan.