Year 2008 came down in history as the time of worst recession the modern economies saw since the Great Depression of 1930s. With millions of people losing their jobs and struggling to make both ends meet it became extremely difficult to accept the fact that the main reason behind their dramatic situation seemed to be human greed. However, the blame did not fall only on people directly responsible for the crisis. Eyes of many turned to the institutions which nurtured them, their alma maters, their business schools. Many started asking what can be done to promote ethical behavior among aspiring businessmen and businesswomen. There is no doubt that a business school is usually a very competitive environment, but just as often, along with ambition and drive there is a great amount of creativity and a strive for making the world a better place. However, it is common knowledge that good intentions aren’t enough and can quickly be overridden especially under unfavorable conditions. What is then the best way to prepare oneself to face ethical dilemmas of the real business world? An insight into that problem is offered by the professor Jon Haidt, who in 2011 left the Department of Psychology at the University of Virginia to develop a course in ethics at the NYU Stern School of Business. According to Haidt the key to tackle unethical behavior is not underestimating it as a threat towards our moral principles. By familiarizing his students with famous psychological experiments such as Zimbardo’s Stanford Prison Experiment he aims at showing how easily individuals can conform to and even internalize/appropriate unethical behavior. This awareness seems to be crucial in building up the strength to oppose immoral practices. Thus, the best tactic to ethical behavior seems to be staying alert and modest. And never letting your moral compass out of sight.