I didnt post last week, which is a funny story, I COULDNT FIGURE HOW TO, then i found the dashboard this week when i gave it a second try and voila! And so this is my second post this week to compensate
HERSHEY’S
Last week i bought a big packaged box of snacks composed of Reeses and Oh Henry! which are both Hershey brands, and the reason i’m writing about this box is what brought me to buy it. I was at Save on Foods and i had gotten a card which allows me to collect points and save some cash as well with the sales i make, every sale has a different amount of cash saved, and so i saw this HERSHEY’S box and at first glance i noticed the snack bars on it, all of which i thought were naively large due to the advertizing on the box, on top of this they advertized that it would give you 1500 points! just so you get a picture of how much that is, i spend 50 bucks there before and got 140 points from it all, so it seems like a very interesting deal! So i took the box based on those two things, and i was dissapointed on BOTH levels! As i got to the cashier she put the box through and there i stood shocked, i only gained 100 points again that day, i didnt argue about the sign i saw posted up because i was afraid i was wrong and secondly because i wanted the box anyways now that it was on the table. Then when i went home and open the box, the snack bars were MUCH smaller than i had anticipated! and they didnt even full to the top! it was only 3/4 full! so i was severely dissapointed that day and i found it to raise an interested marketing aspects, pshychological pricing, and packaging if i can call it like that. The images from the package always seem so much more appealing that what you actually buy its much like we’re the fish and the packaging is the hook! the question is, do we bite?