As the title and the image suggests, my post is about what happens when large corporations such as RITZ diversify. The reason as to why i decided to post about this is because a factor that could affect Ritz chips’ sales for example, is the fact that they have crackers already; whenever a consumer, myself in particular, sees a company who’s being focusing on a product so long suddenly diversify, i generally feel a disinterest to the product. For example i use Axe shower gels but thats the only product i use of the brand for that particular need, i dont buy all products from the same brand because i feel too drawn into ONE brand and it makes me uncomfortable. Interestingly, when i buy my food, this whole thought process dissipates and i can easily buy food from the same company, such as Kraft packaged dinners. The fact is, i realized that consumers feel the need to consume from multiple companies, not because they care but because otherwise they feel like they belong to the company. Of course there are consumers to love to buy from only one company, but then again even large companies like Unilever keeps their subproducts under different names, many people for instance don’t know that Axe is under Unilever, they just see it as Axe, would this be because they are aware of the effect it could have on people? That would be interesting to find out!