Marketing through series / movies
Marketing occurs in many different mediums, one of which is the television. Television orientated marketing occurs in commercials but also in the more interesting marketing medium, series or movies. Products are everywhere, so how do we decide which products to display on our shows? Certain products are prohibited from being shown without a payment made to the series, but other products, classified as necessities, have their brand hidden, so obviously the more interesting of the two is the brands that pay to be shown on tv. I just find its ethical aspects interesting, such as which company pays the most to be seen daily by consumers, and is it right to market these products while the consumer is psychologically unaware! Also note that marketing is pretty much a cost driver for the shows! So it would be interesting to find out how much of the show’s/movie’s budget comes from business’ marketing.