In tiffany’s blog she has a post on November 28 which talks about how GM advertises their cars by having a contract with the movie production of Transformers by providing free cars to be featured in the movie, which i also found to be intriguing and very insightful, i just wonder how much money they do expect to make from such advertisement and if they can in fact link a sales increase to the advertisement. In my own experience i thought the car looked great, Bumblebee in particular, but the fact is i wouldnt buy the car just because i saw it in the movie, seeing in a movie doesn’t entice me anymore than previously so i guess they are trying to appeal to people that have never seen the car model before, which in that case would make sense. Great post by Tiffany though check it out!
Month: November 2010
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Post #8: Marketing by need
Its funny how some products and services delivered have become marketed so intensely that they literally are considered as necessities nowadays. My example of this is a very simple one, insurance! Without insurance, and being an international student here in UBC, i’d have to pay 15000 a night if i were to be hospitalized, which is obviously ridiculous, and so there is insurance, MSP is currently 57$ per month and pretty much mandatory for me in the event that something would happen overseas. So with the help of the $15000 imposed without insurance, and the uncertainty of whether or not u will be need the hospital, you pay 57$ in my case to insurance. Now it would be interesting to find out how they calculated the amount!
I always found it interesting that in Save on Foods, not sure about the other supermarkets, the bulk area that you can buy goods without the packaging, such as spices and chocolate and such items. The reason being that in europe or asia, and even africa i have never seen such an isle in a supermarket before, not being from Canada. And so i find it very effective to give the option to the customers to buy non packaged goods but I wonder sometimes if they do make enough profit from those goods as they are in fact considerably less priced than with the package.
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Post # 6: Packaging
I often looked at the four P’s and wondered, how does promotion in terms of packaging come into play, and i only realized the power of packaging once i bought something just because of its packaging, something i never thought was possible before, i mean the packaging influences, but i didnt realize just how great of an influence it can be. The item in particular that i bought just for the packaging was the chewing gum known as “5”, in the end chewing gum is chewing gum, and the flavors don’t vary from what has already been done with all the other competing chewing gum companies, instead, they invested in their packaging to make it look cool and interesting. And so i came to conclude that products that tend to be luxury goods, as well as low priced goods, packaging will in turn greatly effect its sales. The fact of the matter is i would of never bought the gum if it wasnt for the packaging.