I often looked at the four P’s and wondered, how does promotion in terms of packaging come into play, and i only realized the power of packaging once i bought something just because of its packaging, something i never thought was possible before, i mean the packaging influences, but i didnt realize just how great of an influence it can be. The item in particular that i bought just for the packaging was the chewing gum known as “5”, in the end chewing gum is chewing gum, and the flavors don’t vary from what has already been done with all the other competing chewing gum companies, instead, they invested in their packaging to make it look cool and interesting. And so i came to conclude that products that tend to be luxury goods, as well as low priced goods, packaging will in turn greatly effect its sales. The fact of the matter is i would of never bought the gum if it wasnt for the packaging.
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