With the recent drop in sales of the Ipod one begs the question, is the Ipod still relevant? Apple used to dominate portable music device market, and even with their recent sales decrease of 19% from 2011, still do. So if Apple is still dominating the portable music industry, where are the sales going? You’ll be hard pressed to find a rival MP3 that is taking sales away from the Apple IPod’s. I believe that Apple is not in fact losing these sales, they are just being transferred to the IPhone rather than the IPod.

In this day and age everyone and their grandma has a smart phone, so if we can so easily access music on our phone’s, why buy the shiny new IPod? Not only can we download music onto our phones, but with new apps and websites offering live streaming, we can easily access thousands of songs for free. IPod’s just don’t offer the same features, and with such drastic innovation in the past ten years, I estimate the IPod will be an old relic in 5 years. When everything is so accessible in one device, the IPod has become dated and some may even say useless.

(Rebecca Kelley. Is The Ipod Beginning it’s Slow Demise? intego.com. Published November 1, 2012. http://www.intego.com/mac-security-blog/is-the-ipod-beginning-its-slow-demise/)