Over the next couple years, the Detroit manufacturers are headed to undeniable extinction unless they are able to switch markets and create a more sustainable vehicle that will support that of the global warming crisis. Vehicle manufacturers should not be blind to the fact that although short term their revenues are increasing, consumers and governments are headed toward a destination that will help improve the climate change situation; that of the hybrid. Due to the continuously rising gas prices, vehicle manufacturers are starting to take note of Toyota, the one manufacturer who has made a commitment to the hybrid market and accounts for almost half of the hybrid sales.

Even Porsche has come out with a hybrid: the Cayenne S hybrid. Although looking similar to the conventional Porsche, it weighs 400 lbs more with a 25% better gas mileage. Other German brands have also revealed their own hybrid versions, including Audi and Mercedes-Benz, demonstrating the shift of market as a necessity to stay one step ahead.

In the long run, vehicular companies should make that transition into the hybrid market as gas prices are only rising and new government mandates attempt to reduce carbon emissions.

Reference article: http://money.cnn.com/2011/10/04/autos/hybrids_prius_porsche.fortune/index.htm?iid=SF_BN_River