Groupon finally went public on the 3rd of November, 5 months after the company declared its IPO plans in June. The IPO was priced at a lofty $20 per share, way above the estimated range of $16-$18 that was predicted “according to three investors who said they spoke with lead underwriters.”

The IPO launch marks the first time ever where a coupon-dealing website goes public. Furthermore, the company has now valued itself at $12.7 billion, which is the second largest IPO in the history of electronic companies. 30 million shares shall be put up to the public, compromising 6 per cent of the whole company.

The high price represents a signal of intent on the half of Groupon, as their high-valuation shows that they are ready to take on some of the network titans. Furthermore, the small allowance of shares will turn the product into a scarcer one, which will probably ensure that Groupon in the short term will be able to clinch onto its high valuation due to the simple laws of supply and demand. Furthermore, this will definitely lift the profile of the whole coupon-industry itself, as more international markets will hear about such companies.