A small company that started off in a garage in Palo Alto, California is now worth (approx.) 450 billion dollars. A company that has sold over ten million iPhone 6s within four days of being released is running marathons around its competitors. Apple also released its new iOS 8 operating system for the older phones and it has already passed Androids latest operating system in downloads which was released October 31st 2013!
Even for such a large company, those numbers are ridiculously high. The amount of loyalty Apple consumers have to the brand has become a somewhat addiction and there are no signs that this trend will slow. Even though the iPhone 6 is larger and bulkier than its predecessor, eager consumers rushed to line up for the release of the next “genius” Apple product.
http://www.vantagewire.com/2014/09/the-new-iphone-6-watch-apple-pay/
I believe Apple has managed to do something that no company has done before it, that is reduce practicality with the new iPhone 6 plus. The whole point of mobile phones when they were originally released was to be a “handheld” device. The new iPhone 6 plus will stretch that term to its limits as it comes in at a massive 5.5” screen size. People will have trouble placing the phone in their pockets or their hands for that matter. There comes a point where it gets to be enough. Yet the crowds go running when Apple announce its “next big innovation”.
References
“Apple’s IOS 8 Rapidly Overtakes Android’s KitKat In Under Five Days.”Forbes. Forbes Magazine, n.d. Web. 22 Sept. 2014.
“Jay Haynes.” ‘Jay Haynes’ N.p., n.d. Web. 22 Sept. 2014.
http://www.vantagewire.com/2014/09/the-new-iphone-6-watch-apple-pay/
http://mashable.com/2013/10/29/steve-jobs-apple-garage-landmark/