Netflix has become the king of video and movie distribution. Their eight dollar a month average subscription fee appeals to a large market thus leading to an impressively large amount of subscriptions. Recently, Netflix announced that they were going to start producing movies on their own that will solely be played on their streaming service.

Recently, Netflix announced that they would be partnering with Adam Sandler in the making of these “self-produced” films. This agreement will allow both parties to feed off the strengths and popularity of one another. Adam Sandler brings a certain reputation with him when he is advertised for the lead in a film. It’s going to be funny. This marketing strategy made by the management team at Netflix already plants a seed inside the heads of many eager fans.

What I believe the deciding factor of whether or not these movie will be good is the quality of that first film. They already have a giant number of viewers who will surely give these “homemade” movies a try, but its grabbing their attention with that first one that will refute or back this idea. Adam Sandler is the name brand here, and he was the key to opening the door on this new possibility. It is up to Netflix to prop themselves through and emerge as a movie producer as well as distributor.

References:

http://www.nydailynews.com/entertainment/movies/adam-sandler-netflix-deal-affect-career-article-1.1962621

http://www.forbes.com/sites/maggiemcgrath/2014/10/03/adam-sandler-deal-cheers-netflix-stock-but-will-it-prove-to-be-a-blockbuster/