Samsung recently came out with a new watch, but not just any watch, a smart watch. It includes functions such as notifying the owner of telephone calls and text messages as well as of course, telling the time. Shomas stated that he did not think this product would take off in the market. I disagree in the sense that Samsung is taking a stance that is risky but also beneficial as they are drawing attention to not only their new smart watch, but also the specific phone that hooks up with it, the Galaxy Note 3. This attention could cause customers to purchase this phone just to use this new and intriguing watch, which would increase sales and publicity of their phone, and possibly new smart phone customers. However, I do agree with Shomas as the individual product, the smart watch, does not seem very useful and holds no real value proposition to a customer, giving little motivation for the customer to buy or keep the watch. In a recent article, the techradar, it stated that these new Galaxy Gear watches have a 30% return rate, which shows the lack of value proposition to customers, and ultimately the lack of success of the Samsung Galaxy Gear watch.