This blog post discusses whether data visualization is truly necessary for all businesses.  Businesses are all different so it is true they have different uses for different information technology (IT) products, but it is a problem when companies purchase expensive technologic expeditions to ‘innovate’ their company when it is truly not necessary.  Data visualization “can be expensive, especially if it involves large amounts of data and complex algorithms or deep interactive experiences.”  Not all companies need to use data visualization and if companies are not spending the time to understand what these new products are, they may be mindlessly spending large quantities of money on something they do not truly need.  However, data visualization does have its benefits and can benefit a company, if utilized properly.  It can personalize data as well as save time and money making visualized data.  It is extremely important for companies to understand what they are purchasing especially when it has to do with the boundless realm of technology as it can save the company a plethora of money or it can cost the company way too much money with way too little benefits.

http://blogs.hbr.org/2013/11/does-your-company-actually-need-data-visualization/