Recently I have come across an article called “Marketing Must Be Remarkable” and I decided to share some of my thoughts on it.

The author of the article makes a point that the main obstacle that all companies face is “cutting through the clutter’ to catch our attention. With so many different competitors in the market it is hard for some companies to get noticed. The author of the article claims that in order to be truly successful your marketing strategy has to be remarkable. In the article Starbucks was used as an example of a company with remarkable marketing. And I mean it’s true – they charge 5-6 bucks for a cup of coffee and people still pay that premium for it! This is because Starbucks, through their remarkable marketing strategy demonstrated value to their customers that they are willing to pay for.

I thought about the points made in the article and I must say that I do truly agree with them. In reality, no matter how great your marketing mix is, no matter how awesome your positioning statement is – if you do not stand out you will never get the consumers’ attention. I started thinking of some other brands with remarkable marketing and the first ones to come were Apple, BMW, Nike. All those brands convinced the consumers that they are different which resulted in people paying extra for the brand as they perceived it as highly differentiated from the rest.

At the end of the day, no matter how good your marketing strategy is, to succeed you have to make it different, unique, remarkable and go all out which is why certain brands are so much more successful than others.