Monthly Archives: November 2014

“If  the United Nations was fully funded, why would we need the Arc or social enterprise”? To start, let’s take a look at the United Nations. It’s a global, inter-governmental organization working together to combat underlying issues of the world, … Continue reading →

You. The consumer. The target market. You are the center of it all. You are the customer segment a company wants to attract and retain. In the past few years, a method to achieve that is through virtual advertising and providing … Continue reading →

A fellow classmate, Hayley Moeller, delved deep into Pantene’s brand marketing and the true culprit behind the success — CSR — in a recent blog post. She mentioned how consumers are beginning to see through the thin veil of “CSR-based … Continue reading →

ISIS. Terrorism. Al-Qaeda. Three words most people would stray far away from. The two companies in this article by the Dailymail and this article by TVNZ are no different and doing exactly that. A Florida condo development named Isis is looking to … Continue reading →

Disruptive innovations are new introductions to the market that disrupt the current market and existing value propositions/network. Internet.org, partnering with Facebook and multiple telecommunication giants, aims to provide affordable access to internet throughout impoverished nations — one of them being India. … Continue reading →