You. The target market. You are the center of it all.
You. The consumer. The target market.
You are the center of it all.
You are the customer segment a company wants to attract and retain. In the past few years, a method to achieve that is through virtual advertising and providing customer support through social media.
A strong social media presents catapults the company to a higher level of success
In class, we recently discussed Zappos‘ strategy to keep employee job satisfaction levels high by providing 100% covered health/dental insurance, free food in the office, and maintaining high office morale. In an external blog, this topic is explored in a different perspective. Instead of boosting employee morale, the idea is to boost consumer happiness.
I wholeheartedly agree with the blog. Companies around the world are creating regularly maintained Twitter handles, Facebook pages, and LinkedIn groups to keep the customer well-informed and satisfied. Zappos is no different than other companies; they have their very own twitter handle monitored by an employee to reply to customer complaints and promote their products. Their organizational culture transudes into the customer through personalized tweets and constant interaction. It also applies to universities and companies who are trying to engage prospective students and employees. KPMG, Nike, and even UBC, are just one of many organizations honing in on this valuable tool.
Market Research can be implemented via Social Media
Social media is also an outlet for market research. By personalizing interactions with consumers, companies can evaluate the thought processes of consumers at its core. By utilizing social media platforms, corporations can gather data on attitudes, demographics, lifestyle characteristics, and brand awareness. Virtual customer support and advertising has become just as, if not more, effective than alternative methods.