Author Archives: Oscar Hui

“If  the United Nations was fully funded, why would we need the Arc or social enterprise”? To start, let’s take a look at the United Nations. It’s a global, inter-governmental organization working together to combat underlying issues of the world, … Continue reading →

You. The consumer. The target market. You are the center of it all. You are the customer segment a company wants to attract and retain. In the past few years, a method to achieve that is through virtual advertising and providing … Continue reading →

A fellow classmate, Hayley Moeller, delved deep into Pantene’s brand marketing and the true culprit behind the success — CSR — in a recent blog post. She mentioned how consumers are beginning to see through the thin veil of “CSR-based … Continue reading →

ISIS. Terrorism. Al-Qaeda. Three words most people would stray far away from. The two companies in this article by the Dailymail and this article by TVNZ are no different and doing exactly that. A Florida condo development named Isis is looking to … Continue reading →

Disruptive innovations are new introductions to the market that disrupt the current market and existing value propositions/network. Internet.org, partnering with Facebook and multiple telecommunication giants, aims to provide affordable access to internet throughout impoverished nations — one of them being India. … Continue reading →

In a recent article published by CTV News, it seems as if an innovative idea, the Air Umbrella,  is about to be brought to life with the backing of anonymous donors. After learning about the time value of money and … Continue reading →

The Vancouver Sun recently published this article and this article discussing the First Nation communities banding together to protest against implementation of new environmental pipelines/hydroelectric projects. Both stories display the effects of external factors impacting the business model of a company (eg. BC … Continue reading →

In a world where the swipe of a plastic card gets you a new TV, a new car, or a new set of speakers for watching movies, credit cards are becoming the preferred method of payment — not cash. From … Continue reading →

After reading Jocelyn’s insightful discussion regarding WestJet, I felt compelled to add my thoughts to her post on the falling quality of air travel in an effort to maximize profit. I believe that maintaining the quality of service and the … Continue reading →

Just a few months ago, I was one of many high school seniors scrambling to finish university applications before deadlines and undergo the dreaded wait for acceptances… wondering if I would be fortunate enough to be among the next batch of … Continue reading →