Oskar Wallin Comm 101

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Creative Corporate Social Responsibility

Cole and Parker which is a company that sells high end socks are doing a very interesting promotion. Twenty percent of their profits go to aspiring entrepreneurs in developing countries. Corporate social responsibility like this can be useful for a business despite the high costs it entails. Companies that display corporate social responsibility are often […]

Market Research Failure

Before launching a new product, every business needs to do market research to get an understanding of how this new product will perform. However, market research is not always useful.  A perfect example of this is Targets failed attempt to enter the Canadian market. In order to succeed in any competitive market, you must be […]

The flaws of Developmental Aid

Comm 101 Class 20: Social Enterprise class preparation I agree with Dambisa Moyo ‘aid is dead’ because the negative long term effects of developmental aid can be seen throughout Africa. It hinders the local economy and prevents brands from establishing themselves in the market. The possibility of aid also lowers urgency and insensitive to work […]

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