2014 was the warmest year in modern record according to NASA. Climate Change can be found in the 5th position in the Council of Councils’ Ranking of the Top Global Challenges. Global warming is a real threat not just to us, but to future generations as well. A rise in global temperatures can have a lot of catastrophic consequences. It threatens the earth, our future and future generation well-being. We must do something about it as fast as possible.

Sweden’s highest peak is an example of the rise in global temperatures the earth is suffering. The countries tallest mountain could stop being the tallest one in the years to come. The peak has been shrinking for the past 15 years. Bigert & Bergström is an artist duo formed by Mats Bigert and Lars Bergström. They both live and work in Stockholm. In an attempt to stop the peak’s shrinking trend the two Swedish artists covered the glacier on Mount Kebnekaise with a blanket. This may not seem a very effective idea in order to slow glacial melting, but it can get people’s attention. And it did. “The rapid melting of the southern peak was front-page news in the summer of 2014,” the artists explained.

The two Swedish artists’ attempt is more a symbolic gesture than an actual solution to stop the shrinking. But, in my opinion, their idea of covering the peak with a blanket can be seen as an out of the box marketing idea. Their intervention got the attention and interest of the media. Now that the public knows about the danger of Sweden’s highest peak, the government will be forced to address this issue.

Bigert & Bergström are a great example of what humanity is able to do. Climate Change is a reality and an extremely dangerous issue we must address. We can change the climate for better or for worse and it looks like we have been changing it for worse for some time now. It is time to turn the tide. We can’t ignore Climate Change anymore.

http://www.sustainablebrands.com/news_and_views/marketing_comms/hannah_furlong/artists_cover_sweden’s_tallest_peak_help_slow_glacial_

http://www.cfr.org/councilofcouncils/reportcard/#!/ranking/2015

http://www.nasa.gov/press/2015/january/nasa-determines-2014-warmest-year-in-modern-record