Thinking Ahead was launched in January 2016 as a way to share my individual sustainability marketing insights. My knowledge in this area will grow during the course Sustainability Marketing allowing me to have more and more different points of view. In this blog I will try to apply everything I learn during the course taken at UBC and address current issues in sustainability marketing with this in mind. This site is created for those who are concerned about the environment and want to know what companies and individuals are doing in order to solve this issue.

My name is Pablo and I am from Barcelona, Spain. I am 20 years old so that makes me a Millennial. Right now I am an exchange student at the University of British Columbia, so I am writing this blog from Vancouver, Canada. I think the cultural changes between Spain and Canada can be really interesting.

“Sustainability is about taking what we need to live now, without jeopardising the potential for people in the future to meet their needs.”