In Yasimine’s blog, What’s going on during remembrance day in china, she talks about the great sale on the 11th of November in Alibaba. She thinks the market strategy is very successful which I totally agree. This year, it had reached an amazing amount of RMB 91.2 billion ($14.3 billion) which increased by 60% compare to last year’s sales of RMB 51.7 billion.
A lot of Chinese people will wait until the 0 am of 11th November and started to order the goods with the greatest sale in the year. Including my family, they will purchase the gursure like toothpaste, kitcken paper, shampoo…which can last for a least half of the year because the price of the goods are about halved compared with the normal price in supermarket.
Alibaba contains a lot of goods from overseas, so the great sales also promotes international trade. Also, online shopping can also improve the logistic industry because every single order will be transferred to the consumers by logistics companies. After the great sale on remembrance day, the logistics companies will hire more people in order to deal with large amount of orders and it will decrease Chinese’s unemployment rate as well.
