Is customization the way to go for McDonald’s or is Adams more accurate in claiming that McDonald’s focus should continue to be on

speed?

My classmate Tiffany Chen raises an important question for the future of the company.

Personally, I feel like this is a huge decision for the company therefore both sides need to be evaluated thoroughly. The idea of customisation is being adapted as companies are starting to realise that its very difficult to please everyone, so why not let consumers decide what they want? If anything goes wrong, they cannot blame the dish or the restaurant as they themselves dictated the recipe.

However, keeping up with their USP of fast services would allow them to remain in their current market of fast food, where the company is hugely successful. In addition, just like they have been doing for the past years, they could always introduce new, healthier options, ones that are quick to make but also satisfy the “healthy” need. Even though, when it comes to healthy, most consumers do not think of McDonalds as their first option, however having the USP of being fast proves favourable in terms of consumer decision.

In conclusion, I believe that the company has enough margin to tests new ideas, therefore customisation is surely worth a try.

“Social Media in Asia.” Social Media in Asia. N.p., n.d. Web. 17 Nov. 2013.

SnapChat’s value and requests for acquisitions from large firms such as Facebook have been in the media eye quite a lot. The offers have been extremely high and this has shocked some people, as Snapchat is a new company. However, the even bigger shock came from the fact that the recently built company has rejected all of these offers.

Jiaqi Zhai’s blog post talks about the idea of differentiation as what makes SnapChat so unique. The company has been successful because it has found a niche in the market. Facebook and Twitter both have very questionable privacy policies.In the business world these websites are now being used to build your portfolio. Users have to be careful in what they post as a major way of recruitment by company’s today is through checking the applicants Facebook Profile. Therefore, we have to think twice before posting in either of these websites. SnapChat has followed Instagram in working as just a mobile app. Back to Jiaqi Zhai’s blog, the major differentiation is that users can have fun, not worry about privacy protection.In addition, they have found a new way of allowing teenagers to communicate with each other, via images and videos which is also a new concept for the “social media” market. The company has a strong value proposition and has found a very profitable niche in the social media market.

“Snapchat for Android Gets Video Capture and Sharing, Get Downloading.”UnleashThePhones RSS. N.p., n.d. Web. 17 Nov. 2013

Wortham, Jenna. “Rejecting Billions, Snapchat Expects a Better Offer.” NY Times. N.p., 13 Nov. 2013. Web. 17 Nov. 2013.

There was recently a movement by the activists of Generation Basic Income Initiative in Switzerland to give basic monthly income to every one in the country- no deals, no work required. A fixed monthly income to everyone provided by the government. The sole purpose of this is to “help unleash creativity and entrepreneurialism” said Schmidt, one of the leaders of this activist movement.

Extra cash and savings can allow people to take more risks and do what they love doing. Therefore, this campaign is about allowing citizens to generate ideas and think bigger. I believe this is what entrepreneurship is all about: thinking big, doing what you love and taking risks. This movement is promoting entrepreneurship, hence the betterment of the country. Entrepreneurs are the future of the world we live in and this movement is fighting for a chance for all those people who have great ideas but need a helping hand.

They dropped 8 million (Switzerland’s current population) coins in front of the parliament in Bern, representing one coin for each citizen.

I’m supportive of the idea of encouraging entrepreneurial spirit however a problem with this movement is that people might become lazy after receiving a monthly payment. Nevertheless if some laws about employment or personal income are placed then this should work out well.

“Streets of Basel Paved with Gold: 15 TONS of Five Cent Coins Are Dumped on City’s Streets as Protesters Demand a Basic Minimum Income for Every Swiss Household.” Mail Online. N.p., n.d. Web. 14 Nov. 2013.

Lowrey, Annie. “Switzerland’s Proposal to Pay People for Being Alive.” NY Times. N.p., 12 Nov. 2013. Web. 14 Nov. 2013.

Coy, Peter. “Swiss Initiative Would Give $2,800 a Month to Everyone—No Strings Attached.” BloombergBusinessWeek. N.p., 18 Oct. 2013. Web. 14 Nov. 2013.

Lululemons founder, Chip Wilson was recently seen as an ungraceful act. Instead of accepting his company’s mistake about their yoga pants, which were complained to be “see through”, he stated: “some women’s bodies just actually don’t work”, blaming his own customers for the failure of the product (See it for yourself on this link Lululemon Founder Chip Wilson Blames Women’s Bodies for Yoga Pant Problems).Lululemon, just like Zappos is known for its corporate culture and employee welfare.

In an interview he showed the world how much he cares about the effects that this would have internally as it will generate poor publicity, affecting the brand image of the company, hence decreasing motivation and eventually lowering productivity. However, no such concern was present about customer feelings. Chip Wilson, the CEO, who is sup

posed to influence the organisational behaviour of the company, has let them down. Even more so, he has publicly come forward to show his true personality. So where is the brand going from here?w later, Wilson clearly apologized his employees and told them how he could sympathize with what they were going through, given the current fragile position of the company. However, he did not apologize to his consumers. Where does this leave the company?

“Ideas.” Ideas What Lululemon Could Learn From Abercrombie About Fat Shaming Comments. N.p., n.d. Web. 14 Nov. 2013.

“Lululemon Founder Chip Wilson Plunges Company into PR Crisis | Marketing Magazine.” Marketing Magazine Lululemon Founder Chip Wilson Plunges Company into PR Crisis Comments. N.p., n.d. Web. 14 Nov. 2013.

“Lululemon ‘Second Chance Pant’ Still Triggers Complaints.” HUFFPOST BRITISH COLUMBIA. N.p., 13 Nov. 2013. Web. 13 Nov. 2013.

Suhay, Lisa. “Lululemon Yoga Pant Controversy: Namaste Turns Nasty.” The Christian Science Monitor. The Christian Science Monitor, 13 Nov. 2013. Web. 14 Nov. 2013.