SnapChat’s value and requests for acquisitions from large firms such as Facebook have been in the media eye quite a lot. The offers have been extremely high and this has shocked some people, as Snapchat is a new company. However, the even bigger shock came from the fact that the recently built company has rejected all of these offers.

Jiaqi Zhai’s blog post talks about the idea of differentiation as what makes SnapChat so unique. The company has been successful because it has found a niche in the market. Facebook and Twitter both have very questionable privacy policies.In the business world these websites are now being used to build your portfolio. Users have to be careful in what they post as a major way of recruitment by company’s today is through checking the applicants Facebook Profile. Therefore, we have to think twice before posting in either of these websites. SnapChat has followed Instagram in working as just a mobile app. Back to Jiaqi Zhai’s blog, the major differentiation is that users can have fun, not worry about privacy protection.In addition, they have found a new way of allowing teenagers to communicate with each other, via images and videos which is also a new concept for the “social media” market. The company has a strong value proposition and has found a very profitable niche in the social media market.

“Snapchat for Android Gets Video Capture and Sharing, Get Downloading.”UnleashThePhones RSS. N.p., n.d. Web. 17 Nov. 2013

Wortham, Jenna. “Rejecting Billions, Snapchat Expects a Better Offer.” NY Times. N.p., 13 Nov. 2013. Web. 17 Nov. 2013.