“This will go Anyplace!”
Oct 4th, 2010 by palimarrao
With over 31,000 restaurants around the world, McDonald’s has claimed the position of being one of the world’s most well known brands. And the very fact that around 47 million people are served by McDonald’s around the world each day ratifies Ray Kroc’s belief, “This will go anywhere”. By “this” he referred to the fries and hamburgers that were being sold off quickly at a hamburger stand in California. While anyone could have a brilliant idea, Ray Kroc was able to make a huge success of his idea solely by his entrepreneurial spirit and effective brand management.
The reason for McDonald’s huge success lies in it correctly choosing its target market and effective brand positioning. McDonald’s has adopted a specific strategy when it comes to target market. Most of McDonald’s marketing efforts go towards retaining its heavy users (those who visit McDonald’s several times a week). This strategy has led to them effectively retaining their most important customers in the face of competition. Also, McDonald’s has excellent brand positioning. It has successfully conveyed the right message to its consumers and kept their promise as well. And by virtue of this excellent brand management and entrepreneurial spirit, McDonald’s will definitely go anyplace!!
websites:
http://www.mcdonalds.co.uk/static/pdf/aboutus/education/mcd_marketing.pdf
http://www.mcdonalds.ca/en/aboutus/faq.aspx