Social media giant Twitter announced that it will open an office in Hk instead of  China next year. Because of the Chinese policy that came out from government in recent years, the social media like Twitter and Facebook were banned to prevent the protest against government. However, for business companies, the potential for asian market is huge, especially in social media market, therefore, Twitter wanted to expand into asian regions like greater China.

According to the SWAT strategy, Twitter sets the office in HK will help them achieve their goals as the opportunities for the external analysis. For example, they acquire to know China social media market deeply through their office in HK in order to better design their network or even specialize for Chinese customers. what’s more, as half of all internet,mobile and social media users worldwide in Asian regions, Twitter see more opportunities through their expansion to HK. Meanwhile, because of the policy that Chinese government enact for social media, Twitter may still confront a tough time to achieve its goals. Government policy become the most tough barrier to get into the mainland, as the external threat dose exist in Asian regions, Twitter company still need to seek to an approach to get into mainland market in China. However, as a large international company all over the world, Twitter already has its branch company in some asian counties like Japan, Singapore, Tokyo, Seoul and Sydney, which means their strengths of internal company is huge and well-organized. This can help the company take their advantage of operation to make strategies to get into new market. Similar as india which is the biggest market of Twitter currently, China still have many local social media with the features that suitable for Chinese to use, so Twitter has to take the competition from local brand into consideration as well.

Sources:

http://www.bbc.com/news/business-29947422

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