Apple’s big brandname help this company stand out from this competitive phone markets recently. As iPhone 6 and 6 plus have been selling in the market, the apple company announced that they have sold 10 million iPhone for the first week, which even over their record for last year’s iPhone 5. From the announcement provided by apple company,  it is a smart idea that Apple choose to meet the requirement of demand which can be referred as a bigger screen smart phone. Through the given data of Apple, that’s probably one of reasons that why their new products were sold much more than before. According to the analysis, iPhone 6 plus’s demand is stronger than iPhone 6. They have been sold out in most of store, but iPhone 6 still left. Because of the market demand, this is the second time that apple choose to sell 2 phones together, and they operate their market strategies wisely to fit into different situation, which finally create the most value to their own. This year, Apple plans to continue selling the iPhone 5c, and 5S at the same time with 6 and 6 plus, which means the differentiated price can help Apple target on different markets demographically. Its positioning strategy is wise by upgrading the new iPhone, but still sell the old one, which set up the price rank for people who can not afford to buy new phones.

Word cites:

http://www.nytimes.com/2014/09/23/technology/apple-sells-10-million-new-iphones-in-first-weekend.html?ref=business&_r=0

Image:

http://cdn.macrumors.com/article-new/2014/09/iphone_6_iphone_6_plus1.png