Blackberry nowadays face a stressful competition within the phone market and just announced another quarterly loss. Since the last quarter blackberry company reflected 50 million drop and a series of severe cutbacks and layoff, the chief of blackberry company plan to switch company’s focus from hardware to the software.

It seems like blackberry company’s low ebb will end soon, but blackberry company still encounter the challenge which is time issues. According to the research, only blackberry 10 system can use their updated connection that without blackberry’s data network. While a large number of blackberry 7 system user can not attain to get the new updated, which number is continuing decline in some developing countries. As iPhones, android phones, windows phones manage and increase their security, blackberry will pay attention to this kind of details.

However, the unique square display with touch sensitive physical keyboard is still focused by company to attract consumers. But it can be doubt that whether this feature can continue bring benefit to blackberry, because it seems like the physical keybaord is no more popular. The blackberry company also want to gain their profit by building more steady relationships with customers, which can be thought as a wise strategy that help blackberry get out of trapped.

Sources:

http://www.nytimes.com/2014/09/27/business/once-mighty-blackberry-posts-another-quarterly-loss.html?ref=business

Images:

http://www.blackberryos.com/bbos-images/2013/blackberry-hq-zws.jpg

http://www.concept-phones.com/wp-content/uploads/2014/06/blackberry-windermere-4.jpg