Amazon’s successful long-term operation contributes to its reputation nowadays. John Rossman, who has written the amazon way about the 14 leadership principles judge amazon’s manage mode from short term perspective and long-run perspective. Through the reading materials, It is obvious that these principles can benefit to most of companies including amazon itself, and it can take a little risk since founded and be outstanding from market competition is because Amazon obeys the principles to value differentiation as much as they can. Though, amazon’s market capitalization monopoly a large part of market, the managing director insists that there will be more trails even with little risks for amazon to become the biggest company, and they have to strive.

Amazon focus on running long effort on Hachette, because they have to be careful to deal with the publisher, which may implicate additional partner and vendors they have to negotiate with. This kind of relationship with publisher can also guarantee the content producer put their works into customer’s hand directly. The unique way which differentiate amazon with other similar company is that they operate without kind of constraints that hold down so many companies. The tenet of company is believing internal competitions which can both promote the profit in the market and the salary of employees.

Sources:

http://bits.blogs.nytimes.com/2014/09/26/examining-the-amazon-way/?_php=true&_type=blogs&ref=business&_r=0

Image:

http://graphics8.nytimes.com/images/2014/09/26/technology/26bits-amazonqanda-pic2/26bits-amazonqanda-pic2-tmagArticle-v2.jpg