Kevin recently wrote a blog post on the topic of more and more companies becoming eco-friendly. He discusses the advantages this can have, not just for the environment but for the companies as well. This shift is largely due to consumers becoming more conscious about the health of the planet. In order to attract these consumers, companies needed to make adjustments to their business practices and become more ethical.

Some tactics companies are using to “go green” include cloud computing and digital storage, green outsourcing, low-footprint technology, and renewable energy. Cutting lighting and heating, using less packaging, streamlining transportation to save gas, and recycling more instead of throwing away are all ways to cut costs.

Kevin tends to think that so many companies becoming environmentally conscious is a good thing but it may not be enough. I agree with this. It’s great to see the business world make these changes but are they doing it for the right reasons? The slogan “sex sells” has become “green sells” and many companies are simply following government environmental policies. In any case, the business world is leading the way to a cleaner planet and I can only hope this green attitude will continue to spread.

Kevin’s sources:

Ethical Business: Are Companies Actively Avoiding the Green Way?

http://www.commercialappeal.com/news/2010/apr/24/twice-the-good/