Has anyone else noticed how popular the color blue is with social networking sites? For example, Facebook, Twitter, Tumblr, LinkedIn, Reddit, Skype, Formspring, and (previously) MySpace all have a shade of blue as their main, defining color. Upon further research, I discovered this is no coincidence. It turns out different colors have different psychological effects on people. Of course everyone will perceive colors a bit differently but this article outlines the general feelings and ideas that each color evokes. These implications, if used correctly, can be a great tool when it comes to marketing a product or service. It turns out blue is the most popular favorite color in the world. Perhaps this is because so much of the world is blue, like the seas and skies. Blue is associated with calmness, restfulness, steadfastness, dependability, wisdom, trust, and loyalty. However, too much blue or certain shades of blue can represent an uncaring coldness. This concept of color in marketing is another example of how complex and subconscious marketing really is.