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A creepy crawly affair

Alexander McQueen’s 2010 spring adverts are a definite feast for the eyes.

It takes a moment for your eyes to get past all the creepy crawly snakes and actually see the beautiful Raquel Zimmerman. Finally once you decipher where her body begins and ends, you see the shoes!

These infamous shoes have been seen on Lady Gaga, who is often dressed in Alexander McQueen to her events. Lady Gaga has received immense publicity for her outfits!

The ad itself is extremely creative and innovative. Reptiles have been used in a variety of other campaigns, be it with David Bekham in Motrolla to Monica Belluci for Dior but the bright colours of this ad draw my attention and differentiates this advert from the rest.

Even though I love the advert, there is no way that I will go and buy these shoes!! It’s definitely not aimed at the general masses and is more to promote the label than the specific shoes. I wonder if any ordinary person has purchased these shoes. Imagine them walking down Robson!!

RIP Alexander McQueen. We really will miss your craziness!

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Be Stupid…and buy Diesel??

Diesel’s latest ad campaign urges people to go against conventional thinking and “be stupid”.

Personally, I didn’t get the ad’s when I first saw them in print. The tag line, “Be stupid” stuck with me and after watching the entire advert, I finally understood it.

I’m really liking Diesel’s message of trying to free people from the societal pressures of being smart and living (what they call) a “regret free life”. But their use of  graphic images that ooze sexuality just seems like a way too desperate call for attention.

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Is Diesel`s campaign smart or just a poor attempt at grabbing their audience? What do you think?

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