Uniqlo’s strategy urged visitors to their website to tweet about the products on their website that they are interested in buying.
By giving consumers a direct incentive (a cheaper product) to shop on their website. Consumers feel that they are influencing the price of the their purchase, which doesn’t usually happen.
Also, by incorporating the growing trend of social media, they are able to reach out to larger audience base and involve them in the purchasing process.
I feel that the use of social media is beginning to be overused, and although this does seem like a good strategy to connect with a wide audience, customers have started getting bored with the whole “lets use facebook” trend.