Recently, I found a post on Yuwei Chen’s blog that attracted my attention. I was quite familiar with those high end fashion brands including Alexander Wang and also some\u00a0high-street retailers like H&M. It is likely to be the first time that these two representative brands\u00a0collaborate and launch a collection with combination of each brands’ characteristics.<\/p>\n
In terms of the pricing of this collection, I agree with Yuwei Chen. Since the price of a Alexander Wang item is actually high for ordinary people including most of those fashion followers, the consumption of Alexander Wang’s products is quite smaller compared with that of H&M’s. Alexander Wang really know what people want to wear and design its product with passion and energy. With the collaboration with H&M, the collection has been sold with great popularity though the quantities are limited.<\/p>\n
It is a win-win situation for both of these two brands. The high-end one has a chance to not only promote and advertise its products but also spread its brand. Meanwhile, the fast-fashion retailer like H&M will succeed in attracting more customers even with higher level of consumption.<\/p>\n
From my point of view, there is going be an increasing number of this kind of collaborations between high end fashion brands and fast-fashion\u00a0retailers. Chances are that you may see people wearing Mac Jacobs x GAP or Alexander McQueen x H&M on the street.\u00a0<\/span><\/p>\n <\/p>\n References:<\/strong><\/em><\/p>\n Chen, Y. (2014, November 9). Alexander Wang x H&M<\/em>. Retrieved from https:\/\/blogs.ubc.ca\/yuweichen\/2014\/11\/09\/alexander-wang-x-hm\/<\/p>\n Alexander Wang for H&M Collection<\/em>. (2014, April 16). Retrieved from http:\/\/www.torontoisfashion.com\/2014\/04\/alexander-wang-h-m-collection.html<\/p>\n","protected":false},"excerpt":{"rendered":" Recently, I found a post on Yuwei Chen’s blog that attracted my attention. I was quite familiar with those high end fashion brands including Alexander Wang and also some\u00a0high-street retailers like H&M. It is likely to be the first time that these two representative brands\u00a0collaborate and launch a collection with combination of each brands’ characteristics. […]<\/p>\n","protected":false},"author":26453,"featured_media":72,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","post-thumb"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=\/wp\/v2\/users\/26453"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":104,"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=\/wp\/v2\/posts\/71\/revisions\/104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=\/wp\/v2\/media\/72"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/passer\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}