In Raissa Cheu’s blog post (https://blogs.ubc.ca/raissac/) last week, she talked about false advertising and how these results to adverse effects on viewers and individuals, particularly the effects of false advertising by beauty products to the actual health and well being of consumers. According to her, current marketing campaigns tend to ” conceal negative and reveal exaggerating characteristics about the product being sold.” Quite a handful of marketing campaigns by weight-loss, fitness and beauty products that actually use false advertising by trying to make their models seem perfect on T.V, magazines through “photoshopping” or manipulating their true nature given the available technology we have today. Viewers who actually consume their product to satisfy their need( that the product calims to provide), end up disappointed or even worst off. This is because the value that the advertising promotes is not reallyattainable.
Based on previous discussions we talked about the importance of marketing in creating value for a product. However; based on what Raissa has posted, it seems that their is a sensitive issue regarding it as well which is the truthfulness of that prodcut in its ability to provide that value and satisfy a need. Truly, ethical issues are also a huge concern for the public when it comes to these marketing campaigns.
I saw this advertisement on the bus which talks about a campaign against false advertising in canada. 
I discovered that a non-profit organization called The Advertising Standards Canada (CSA), is behind this marketing campaign. CSA is committed to fostering community confidence in advertising and to ensuring the integrity and viability of advertising in Canada through responsible industry self-regulations. They promote truthfulness, fairness and accuraccy. They are also supported by 150 advertising agencies, suppliers and media organizations. The ASC has a code of advertising which is recognized widely by different organizations. They also accepts Ad complaint reports where they will examine and review the truthfulness of the ad and when proven false, will result to legal actions.
This campaign seems to provide assurance to the public that the truth not only matters to the consumers but also other governing bodies in the society as well.