Monthly Archives: March 2011

Social Media has been playing an increasing visible role in leveraging company’s promotional strategies. By having a relatively low cost than advertisements as well as having a wider market reach,  there is no question that companies are riding the social … Continue reading →

In our class last week, we talked about the integral role that packaging plays for the different members of the supply chain management.  For these people, it is important for the packaging to be able to display information about the … Continue reading →

Back in the old days before social media marketing as well as print and or even billboards were utilized as marketing tools, early marketing strategies relied heavily on Word of Mouth marketing as a powerful tool in communicating a company … Continue reading →

As the midterm approaches, I thought it would be good practice to look at the blog of my other colleagues and try to apply the marketing concepts that we’ve learned in class. In my search for this, I came across … Continue reading →