Word of Mouth Marketing: Going Back to the traditional Way

Back in the old days before social media marketing as well as print and or even billboards were utilized as marketing tools, early marketing strategies relied heavily on Word of Mouth marketing as a powerful tool in communicating a company or brand to consumers. With the developments in technology, new promotional tactics and channels to reach their targeted consumers. From print ads to TV and Radio advertisments. companies have targeted their audiences and spread their name through these forms. However, I’ve recently encountered a new online marketing tool called spreadable developed by Grass Hopper group.

This marketing tool utilizes word of mouth marketing strategy in an unconventional way by using e-mails, and other social media forms. The difference is that it enhances these advertisments by reaching other consumers from a highly credible source:  their friends and family. Spreadable is a customize tell a friend widget customize for a comapany’s website and emails that drive word of mouth referrals. It reduces the need of hiring highly complex marketing experts that simply incurrs excessive and high costs. It works by having a spreadable widget on your page which allows visitng customers to automatically share this with their friends and family via email or facebook. It allows the company to track these activities and reward these people. In addition, the spread the word link is different by sending a consistent message about their product or brand. it employs referrent strategies to be able to sell these product by adding value to these consumers. For more ifnormation you can visit the link to the website: http://spreadable.com/

This innovative tool really reflects how marketing changes and adapt to changing consumer preferences and markets while still maintaining traditional effective forms. In addition, no matter how good a product is or it’s promotional strategy, having a positive perceived value for it is one of the most vital factors for its success. This tool by spreadable insures this type of position in the market. Here’s a simple Video about the product.