Social Media has been playing an increasing visible role in leveraging company’s promotional strategies. By having a relatively low cost than advertisements as well as having a wider market reach, there is no question that companies are riding the social media wave. However, one growing concern is about the loss of personal interaction between consumers, companies or among users. In the Influential Marketing Blog site, Rohit Bargava writes in his post entitled Overtweeting: Are We becoming Socially Anti-social, about how people express certain thoughts only in various social media sites making the current generation anti-social and indifferent from personal interaction.
In my opinion, although expressing and sharing of thoughts in social media is an amazing way to connect with friends and other users, it makes social interaction impersonal that it losses its value. I absolutely agree with Rohit when he says that it is important to define the line about thoughts that you would discuss online as well as those that should be shared through personal interaction. Since the conception of online communication, interaction as has been never been convenient as before, however; it also filters some aspects of interaction such as expressions of emotions. In addition, thoughts expressed in these forms have high risk for prejudice since they become the sole basis of judgement of a person due to the lack of physical interaction. As a result, people should be careful of which thoughts they express online as well as those to be shared in person.
People should be sensitive enough to consider the context, topic and audience when people share their thoughts in order to avoid misrepresentations and understanding of ideas. Given the limitation of the media, much care and consciousness must be taken.
