Category Archives: Uncategorized

While checking out cool advertisements in brandchannel.com I accedentally came accross an awesome advertisement that brought feelings of nostalgia. A video of Coca-cola’s marketing campaign of openning happiness shows how it hits the streets of Manila as it promotes the … Continue reading →

Social Media has been playing an increasing visible role in leveraging company’s promotional strategies. By having a relatively low cost than advertisements as well as having a wider market reach,  there is no question that companies are riding the social … Continue reading →

In our class last week, we talked about the integral role that packaging plays for the different members of the supply chain management.  For these people, it is important for the packaging to be able to display information about the … Continue reading →

Back in the old days before social media marketing as well as print and or even billboards were utilized as marketing tools, early marketing strategies relied heavily on Word of Mouth marketing as a powerful tool in communicating a company … Continue reading →

As the midterm approaches, I thought it would be good practice to look at the blog of my other colleagues and try to apply the marketing concepts that we’ve learned in class. In my search for this, I came across … Continue reading →

Less than 2 weeks from today, Apple will be launching their second generation line of tablet- the Ipad 2. Following the15 million sale of its predecessor, speculations have been made regarding the success of this new version. Since the iPad’s … Continue reading →

Groupon Advertisment, Super Bowl 2011 taken from https://www.youtube.com/watch?v=vXGYK1eP_wo Continue reading →

Sex Sells is usually a common saying for advertising campaign idioms which says that a product is more likely to sell itself (based on male market segments) if it is in a context of sexual content. Typical examples include promiscuosly … Continue reading →

In Raissa Cheu’s blog post (https://blogs.ubc.ca/raissac/) last week, she talked about false advertising and how these results to adverse effects on viewers and individuals, particularly the effects of false advertising by beauty products to the actual health and well being … Continue reading →

After our in class discussion of about the analysis of the marketing environment, one reality about today’s marketing plans is the use of different social sites as part of their activities. Only less than 3 years after the world wide … Continue reading →