(Reply to an external blog)

http://www.huffingtonpost.ca/marci-warhaftnadler/lululemon-controversy_b_4240422.html

Lululemon CEO recently explained that the flaws with his pants is not really a flaw at all, but a flaw with the person wearing it.  According to Wilson, the pants will wear out quickly if the person’s thighs rub together. Lululemon only includes up to size 12, completely limiting their market as most women are bigger than size 12 in the US. They believe that it is a marketing strategy by making their brand more prestigious. They even goes as far as placing the size 12s in a separate section.

I find this horrible because Lululemon has branding power and girls want to be able to wear their clothes. Companies like this are the reason that so many girls are body cautious. As a customer of Lululemon I feel their image would lose out by not including bigger sizes but only be more reputable. Lululemon’s main idea is promoting health, and by not catering to all sizes they are saying that not every size deserves to be healthy. I think it seems contrary to the values they broadcast to their customers. I agree with the author of the article that Chip Wilson owes women an apology.