This blog is in response to an external blog Real-Life Instagram Project Filters in Unique View of London by Jessica Gioglio.

In Jessica’s blog, she mentions that managers want to reach ripple effects through social media or some campaigns. A ripple effect refers to an effect from an initial state can be followed outwards incrementally. Obviously, a ripple effect would help generate high profit for a company, higher revenue due to greater exposure and follow-up among audience for instance. However, not every company is able to capture audience’s attention through social media.

With the great development of social media, companies take it as an important way to promote their products. Nevertheless, the competition on social media is fierce. How can a company’s online promotion stand out from millions of ads and catch audience’s eyes? From my perspective, a great “bomb” is essential for capturing audience’s attention. Just like few years ago, a company made a huge cake and put it in the center of downtown and gave it away to people walking by. Companies need to create something that surprise people or make them feel curious. As long as they are interested in or curious about what they have seen, they would explore more about the product. Once a company succeeds generating the “bomb”, then it needs to think about how to get its product into a ripple effect. In Jessica’s blog, people stop and take a snap because they saw others doing it. In my opinion, it is more like creating a trend. When a company comes to this, there are so many factors need to be taken into account. The first must be the product itself. Does it have good quality? Does it fulfill the need of target consumers? What’s more, some fancy things are significant as well. We might have noticed that most of time people are attract by some other things that seem not related to the core product but finally they become the consumers of the product.