{"id":40,"date":"2015-04-06T12:34:17","date_gmt":"2015-04-06T19:34:17","guid":{"rendered":"https:\/\/blogs.ubc.ca\/paulblog\/?p=40"},"modified":"2015-04-06T12:34:17","modified_gmt":"2015-04-06T19:34:17","slug":"marks-spencers-plan-a","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/paulblog\/2015\/04\/06\/marks-spencers-plan-a\/","title":{"rendered":"Marks &#038; Spencer\u2019s Plan A"},"content":{"rendered":"<p>Last class, Tamar showed us the video of M&amp;A&#8217;s (Marks &amp; Spencer) Plan A, I&#8217;m highly interested in what they are doing for pursuing their sustainable goals by their video literally. Therefore, i checked it out their website of Plan A, and i found some interesting points which could be linked to the content of the class.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-42\" src=\"https:\/\/blogs.ubc.ca\/paulblog\/files\/2015\/04\/Unknown-300x109.jpg\" alt=\"Unknown\" width=\"300\" height=\"109\" srcset=\"https:\/\/blogs.ubc.ca\/paulblog\/files\/2015\/04\/Unknown-300x109.jpg 300w, https:\/\/blogs.ubc.ca\/paulblog\/files\/2015\/04\/Unknown.jpg 373w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><strong>Not only focus on their sustainable products, but also their customers<\/strong>: In their Plan A 2020, they are trying to inspire and engage their customers to participate into Plan A with their great products and services in order to change customers&#8217; behaviour. Different from other retailers who mainly focus on providing sustainable products, M&amp;S has mutual \u00a0communication channels with their customers. For example, My Plan A which engages one million customers in Plan A program by using various online channels is designed to create a plan to help customers live more sustainably and healthy. Besides, M&amp;S could use My Plan A to educate their customers to influence their consumption process before purchase such as info search and evaluation of alternatives.<\/li>\n<li><strong>To increase\u00a0shared value by Plan A and\u00a0develop new business model:<\/strong>\u00a0In Plan A, they are also concerned about carbon footprint, sea life and beaches, and clothing recycling to maximise the shared value they could make for society and environment. For instance, M&amp;S is using shwopping to reduce the number of clothes sent to landfill and creating benefit for customers, society and environment at the same time. Customers are able to consume their used clothes in a more sustainable way instead of throwing away. For M&amp;S, they could resell these use clothes or reused them into\u00a0other new fabric without generating extra amount of landfill. Overall, in five to ten years, i believe they could achieve and develop a new sustainable business model which is carbon positives and waste neutral for protecting our planet.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>References:<\/p>\n<p>http:\/\/planareport.marksandspencer.com\/downloads\/M&#038;S-PlanA-2014.pdf<\/p>\n<p>http:\/\/corporate.marksandspencer.com\/plan-a\/about-plan-a<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last class, Tamar showed us the video of M&amp;A&#8217;s (Marks &amp; Spencer) Plan A, I&#8217;m highly interested in what they are doing for pursuing their sustainable goals by their video literally. Therefore, i checked it out their website of Plan A, and i found some interesting points which could be linked to the content of [&hellip;]<\/p>\n","protected":false},"author":28743,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/users\/28743"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":44,"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/posts\/40\/revisions\/44"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/paulblog\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}