This external blog post mentioned a story where a server and a manager at a chili restaurant committed themselves into solving little problem regarding an autistic 7 – year old girl. Long story short, the little girl was unsatisfied with her cheeseburger because it appeared to be “broken” as it was cut in half. The server, Lauren, took some time to figure what the problem was and decided to solve this issue. In the end, she managed to get the whole restaurant involved in order to bring a non-broken cheeseburger to this young autistic girl. When this young girl received the new burger, she was so happy; her sister took a photo of her kissing the new burger and posted it on Facebook along with the touching story. This random act of kindness managed to get quite a positive publicity stunt as the Facebook post got up to 40 000 comments with nearly up to a million likes.

Overall, there were two things that really struck me about this blog post. Firstly, I never really knew that social media such as Facebook could play a huge role to promote free advertising for a particular company. In this case, chili restaurant managed to achieve up to nearly one million likes. This in turn brings huge intangible benefits to the company such as improvement towards public relations. Secondly, having this occurred due to one small act of random kindness made me re-evaluate the power of customer service and satisfaction. I couldn’t cease to stop thinking that all this had occurred because of one little act of doing.