It was famous in 2008 that a bank called Lehman Brothers Inc. filed for bankruptcy at 1:45AM on September, 2008 after most of its clients left beforehand and lost tons of stocks. For me, this was indeed one of the largest events that happened in the history of every businesses, since it was rare to see such a large and competitive company went from a big castle to bits of sand.  The bankruptcy of Lehman significantly increased the unemployment rate from 5% to 10%, which was a very big leap.

Lehman was existed for about 150 years before it was filed, which simply indicates that a company which is stable, large and long-living can still bear the risk of being burned to pieces of ashes in a glimpse of eye, while it can also causes serious unemployment problems.

Citation:

“Fed Failed to See Lehman’s Fallout for Economy, Transcripts Show.”Bloomberg.com. Bloomberg, n.d. Web. 06 Oct. 2014. <http://www.bloomberg.com/news/2014-02-21/fed-failed-to-see-lehman-s-fallout-for-economy-transcripts-show.html>.

“Lehman Brothers Collection.” History of Lehman Brothers. N.p., n.d. Web. 06 Oct. 2014. <http://www.library.hbs.edu/hc/lehman/history.html>.

“Lehman folds with record $613 billion debt”. Marketwatch. September 15, 2005. Retrieved 2008-09-15.

It is clear hopes are gone from lots of Apple supporters after Steve Jobs died.  As an Apple fan myself, my hopes were gone for a while.  During that moment, Apple share prices were dropping.  However, not later when Tim Cook take over Steve Jobs for the throne of Apple Chief Executive Officer, he releases an idea that even Steve Jobs have not thought of before, which is an invention called IPhone 5C.

Unlike other types of IPhones, IPhone 5C contains different types of color, for example red, blue, green and yellow.  Even though its function is as same as the ones in IPhone 5S, it is produced with materials that is relatively cheaper.  As a result, it is sold a lot more cheaper.  While IPhone 5S is on sell for US$639 with 16GB of memory, IPhone 5C is on sell for US$469 with 8GB of memory, which is significantly cheaper.

IPhone 5C, in my opinion, is a unique way to extend its product life cycle from the declining stage.  In overall, this design is very creative.

Citation:

“Select an 8GB IPhone 5c.” IPhone 5c. N.p., n.d. Web. 5 Oct. 2014. <http://store.apple.com/ca/buy-iphone/iphone5c>.

Recently, the stock market in Canada reported a dramatic rise in the Tesla Motor shares, which is currently US$250.  It is 5 times higher than its shares in 10 months before (US$50).  Clearly, the new electric car manufacturing company is a lot more valuable in the present.  However, it does face a very intense competition due to its ‘newness’.  The General Motors Company, which is a large electric car company and has a lot more experience compared to Tesla Motor, has a market cap of US$53.39 billion that is much higher than Tesla Motors’ US$34.8 billion.

Facing the intense competition, Tesla Motor however shows off its talent in electric car manufacturing.  According to an international Customer Report, it is the No. 1 car.  Jake Fisher, the director of auto testing, said “Tesla Model S is the best car I have seen.”.  It was also named as the “Motor Trend Car of the Year” by a electric car website called “Motor Trend”.

Tesla, founded in year 2003 by a group of engineers, does not retreat from the market of electric car despite huge competition, but instead strives to improve and receives various rewards.  In my opinion, the spirit of Tesla is what makes tesla long-live-able.

Citation:

“About Tesla.” Tesla Motors. N.p., n.d. Web. 12 Sept. 2014. <http://www.teslamotors.com/about>.

Ebner, David. “Tesla Model S Is like a Rocket to the Future.” The Globe and Mail. N.p., 15 May 2014. Web. 13 Sept. 2014. <http://www.theglobeandmail.com/globe-drive/reviews/new-cars/tesla-model-s-is-like-a-rocket-to-the-future/article18665798/>.

“TSLA Competitors | Tesla Motors, Inc. Stock.” Yahoo! Finance. N.p., 12 Sept. 2014. Web. 13 Sept. 2014. <http://finance.yahoo.com/q/co?s=TSLA+Competitors>.

Woods, Jim. “Electric Cars and the 3 Biggest Speed Bumps for Tesla.”InvestorPlace RSS. N.p., 29 July 2014. Web. 13 Sept. 2014. <http://investorplace.com/2014/07/electric-vehicles-vs-tesla-electric-cars/#.VBKZTWSwJGk>.