The Apple iWatch is yet another drastic step in growth and innovation for Apple, as it enables the user to connect their devices through something worn on their wrist. Wearing the watch allows for seamless connection with the owners phone, which is paired through Bluetooth allowing quick and easy response to messages and fast access to the web without having to touch the phone. For notifications, the iWatch transmits a soft tap on the wrist to notify a new alert, without annoying beeps or vibrations. The customization aspect allows for the user to choose exactly what they want to see in an instant, simply by swiping the watch face to apps like weather, calendar, and news. The iWatch is a prime example of how Apple is able to make a need out of something that people don’t necessarily must have. People become star struck in the technological advancements Apple continues to offer, and feel the need to have it. This outlines their powerful marketing and innovative abilities through simplistic design and beauty in every product they offer. This feat of technology for Apple was inspired by the determination to compete with other large electronic companies like Samsung, which has the Gear, which was introduced last September. The gear offers similar technology to the iWatch, along with multiple designs to fit the customers desires like Apple has done. With the release of the iPhone 6 being so successful, the release of their watch will be another huge profitable success throughout the world, as people go crazy for Apple products. With the release date coming within the next six months, Apple has a lot to look forward to in rewarding themselves with yet another step in technological advancement.
http://www.techradar.com/news/portable-devices/apple-iwatch-release-date-news-and-rumours-1131043
http://www.samsung.com/us/mobile/wearable-tech
http://www.apple.com/watch/overview/